PLANT PROFILE: American Beautyberry - ‘Beautiful Fruit’
Name : American Beautyberry Botanical Name : Callicarpa americana Common Names: Beautyberry, French Mulberry Location: Southeastern United States Element : Water & Earth Planet : Venus & Moon Magickal Purpose : Abundance, Femininity, Healing, Resilience, Longevity, Protection Against Malevolent Forces & Misfortune, Attraction, Renewal, Youth & Beauty American Beautyberry is one of Florida’s most enchanting and vibrant wild plants, an unassuming green shrub for most of the year, until late summer and fall when it erupts into brilliant clusters of purple berries. By December and into late winter, many of these jewel-toned drupes still burst on each branch, glowing against the quiet landscape like amulets strung along the stems. Though modest in size, Beautyberry holds a powerful presence in Florida’s natural rhythms. Its fruits are beloved by birds and wildlife during the lean months, offering nourishment and color when much of the landscape rests. Th...